The professional world has changed and there is a major rise in coworking spaces in the last 10 years. More and more freelancers, small businesses, startups and nonprofits are moving to coworking spaces to enjoy the flexibility and convenience of working in such spaces.
CoWorx platform is a marketplace that connects coworking spaces with those seeking an office or coworking space.
Users spend a lot of time & effort finding the workspaces that suit their needs. Users should be able to find a workspace with good amenities, infrastructure & good ambience. Also users should be able to compare prices of the different spaces.
To create a web based platform that connects potential users and hosts, which will allow users to explore coworking spaces with its prices, amenities and facilities. The platform will provide the ability to book a visit to the space before booking the space (Especially for the long term and large team bookings)
We investigated the target users from Singapore and Sri Lanka to gather insights that will help us in deriving the design process. The objective of the research is to understand their needs, behavior, attitude and pain points.
To get some qualitative insights we ran interviews focussing on people who have used some kind of coworking space in the past or fall under our target audience.
To quantify the opinions and behavior of the target audience, we use quantitative data gathering to generate numerical data that can be measured and analyzed. We created a survey using google form and gathered 100 responses. Below are some results from the survey.
Based on the insights obtained from user interviews and surveys, one major user type was defined and a user persona & empathy mapping was created to represent those types of users.
We presented the high fidelity wireframe screens and flows to many users and received the following insights.